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Basics of Marketing management: theory and practice

Rudani, R.B.

Basics of Marketing management: theory and practice R.B. Rudani - Rev. - Newv Delhi S. Chand 2012 - xvi, 471

Includes bibliographical references and index

ISBN: 8121931681

Subjects--Topical Terms:
Marketing
Marketing-Management

Dewey Class. No.: 658.8 / RUD P12

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