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Essentials of Marketing :a marketing strategy planning approach

Perreault, William D.

Essentials of Marketing :a marketing strategy planning approach William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy - 11th - Boston; New Delhi McGraw-Hill Irwin 2008 - xxxiii, 659+G10+One CD-Rom

Includes bibliographical references and Index

Subjects--Topical Terms:
Marketing
Sales Management

Dewey Class. No.: 658.8 / PER P8

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