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Marketing Management: Comprehensive text, best practices and Corporate insights

Arun Kumar

Marketing Management: Comprehensive text, best practices and Corporate insights Arun Kumar , N. Meenakshi - New Delhi Vikas Pub. 2007 - xxiii, 864

Includes bibliographical references and Index

ISBN: 8125920625

Subjects--Topical Terms:
Marketing
Sales Management

Dewey Class. No.: 658.8 / ARU P7

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