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Marketing: concepts and cases

Marketing: concepts and cases Michael J. Etzel ... [etal] - 13th ed. - New Delhi Tata Mcgraw-Hill Pub. 2007 - xxvi,735+N22+One CD-ROM

Includes bibliographical references and Index

ISBN: 0070600902

Subjects--Topical Terms:
Marketing
Sales Management

Dewey Class. No.: 658.8 / ETZ P8

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