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Marketing: concepts and cases

Marketing: concepts and cases Michael J. Etzel ... [et al.] - 14th - New Delhi Tata McGraw-Hill Education 2010 - xxvi, 880+One CD-ROM

Includes bibliographical references and index

ISBN: 9780070151567

Subjects--Topical Terms:
Marketing
Marketing -Management

Dewey Class. No.: 658.8 / ETZ P10

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