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Essentials of Marketing :a marketing strategy planning approach

Perreault, William D.

Essentials of Marketing :a marketing strategy planning approach William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy - 12th - New York McGraw-Hill 2010 - xxxix, 691

Includes bibliographical references and index

ISBN: 9780070172463

Subjects--Topical Terms:
Marketing
Marketing management
Sales Management

Dewey Class. No.: 658.8 / PER P10

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