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Marketing management: concepts, cases, challenges and trends

Govindarajan, M.

Marketing management: concepts, cases, challenges and trends M. Govindarajan - 2nd - New Delhi PHI Learning 2013 - xviii, 312

Includes bibliographical references and index

ISBN: 97820330591

Subjects--Topical Terms:
Marketing -Management

Dewey Class. No.: 658.8 / GOV P12

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