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Marketing research

Aaker, David A.

Marketing research David A. AAkar, V. Kumar, George S. Day - 9th - UK; New Delhi John Wiley; Wiley India[ Reprinter] 2009 - xvii, 774

Includes index

ISBN: 9788126571916

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / AAk P9

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