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Marketing research: an applied orientation

Malhotra, Naresh K.

Marketing research: an applied orientation Naresh K. Malhotra, Satyabhusan Dash - 6th - Delhi Pearson Education; Dorling Kindersley(India) 2011:2014 - xxxi, 859+I.22

Includes bibliographical references and index

ISBN: 97884131731819

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / MAL P11:P14

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