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Marketing research: concepts, practices and cases

Easwaran, Sunanda

Marketing research: concepts, practices and cases Sunanda Easwaran, Shalmila J. Singh - New Delhi Oxford university Press 2013 - x, 605

Includes index

ISBN: 9780195676969

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / EAS P13

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