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Marketing research: methodological foundations

Churchill,Gilbert A.

Marketing research: methodological foundations Gilbert A. Churchill, Dawn Iacobucci - 9th - Australia;Delhi Thomson South-Western;Akas Press [Printer] 2007 - xxii, 697

Includes Index

ISBN: 8131503097

Subjects--Topical Terms:
Marketing -Research

Dewey Class. No.: 658.83 / CHU P7

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