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Strategic marketing

Ferrell, O.C.

Strategic marketing O.C. Ferrell, Michael D. Hartline - Indian - Australia; New Delhi Cengage Learning; Cengage Learning India 2009 - 439

Includes index

ISBN: 9788131509135

Subjects--Topical Terms:
Marketing-Decision marketing
Marketing-Management

Dewey Class. No.: 658.802 / FER P9

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