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Contemporary direct and interactive marketing

Spiller, Lisa D.

Contemporary direct and interactive marketing Lisa D. Spiller, Martin Baier - 2nd - Delhi Pearson; Dorling Kindersley (India) 2011 - xxvi, 477

Includes index

ISBN: 9788131730997

Subjects--Topical Terms:
Marketing Channels
Marketing-Management

Dewey Class. No.: 658.84 / SPI P11

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