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Global marketing: contemporary theory, practice, and cases

Alon, Ilan

Global marketing: contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli - McGraw-Hill International - New York McGraw-Hill / Irwin 2013 - xxi, 602

Includes bibliographical references and index

ISBN: 9780071318204

Subjects--Topical Terms:
Marketing
Marketing-Management

Dewey Class. No.: 658.802 / ALO P13

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