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Marketing management

Czinkota, Michael R.

Marketing management Michael R. Czinkota, Masaaki Kotabe - 2nd - Australia; Delhi Thomas South-Western; Baba Barkha [Printer and Binder] 2007 - xxv, 598

Includes bibliographical references and Index

ISBN: 8131501175

Subjects--Topical Terms:
Marketing-Management
Sales Management

Dewey Class. No.: 658.8 / CZI P7

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