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Essence of marketing research

Chisnall, Peter M.

Essence of marketing research Peter M. Chisnall - New Delhi Prentice-Hall 1996 - viii,211 - (prentice-Hall in essence of management series) .

Includes Index

ISBN: 8120309081

Subjects--Topical Terms:
Marketing-Research

Dewey Class. No.: 658.83 / CHI N6

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