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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers

Foss, Bryan

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers Bryan Foss and Merlin Stone - London Kogan Page 2001 - xxii,521

Includes Index

ISBN: 0749435798

Subjects--Topical Terms:
Customer relations-Computer programs
Markets-computer assisted instruction

Dewey Class. No.: 658.812028546 / FOS P1

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