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Brand management: Co-creating meaningful Brands

Beverland, Michael

Brand management: Co-creating meaningful Brands Michael Beverland; edited by Matthew Walers - Los- Angeles; New Delhi Sage Pub. 2018 - XXVi, 400p.

Includes bibliographical references and index

ISBN: 9781473951383

Subjects--Topical Terms:
Product management

Dewey Class. No.: 658.827 / BEV P18

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