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Essence of services marketing

Payne, Adrian

Essence of services marketing Adrian Payne - New Delhi Prentice-Hall 1998 - vii,253 - (Prentice-Hall essence of management series) .

Include bibliographical references and index

ISBN: 8120309146

Subjects--Topical Terms:
Service industries

Dewey Class. No.: 338.45616588 / PAY N8

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