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Services Marketing: people,technology,strategy

Lovelock, Christopher

Services Marketing: people,technology,strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee - 6th - Delhi Pearson Prentice Hall; Dorling Kindersley (India) 2010 - xx, 637

Includes index

ISBN: 9788131725979

Subjects--Topical Terms:
Customer relations-Marketing
Service Industries-Marketing

Dewey Class. No.: 658.812 / LOV P10

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