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Customer experience branding: driving engagement through surprise and innovation

Gad, Thomas

Customer experience branding: driving engagement through surprise and innovation Thomas Gad - London Kogan Page 2016 - xix, 168

Includes index

ISBN: 978 0 749477509

Subjects--Topical Terms:
Brand Choice
Consumers`- preferences

Dewey Class. No.: 658.827 / GAD P16

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