Building strong brands
Aaker, David A.
Building strong brands David A. Aaker - London Pocket Books 2010 - ix, 380
Includes index
9781849830409
Brands name products
Business names
Product management
658.827 / AAK P10
Building strong brands David A. Aaker - London Pocket Books 2010 - ix, 380
Includes index
9781849830409
Brands name products
Business names
Product management
658.827 / AAK P10