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Strategic brand management: building measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management: building measuring, and managing brand equity - 5th ed. - Noida: Pearson India Education Services, 2022. - XXX, 642p.

Includes index

Strategic brand management

ISBN: 9789353946135

Subjects--Topical Terms: --Product Management

LC Class. No.: 658.827 / KEL P22

Dewey Class. No.: 658.827 / KEL P22

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