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Marketing 4.0: moving from traditional to digital

Kotler, Philip

Marketing 4.0: moving from traditional to digital - Hoboken, New Jersey John Wiley 2017 - xix, 184

Includes index

ISBN: 978-1-119-34120-8

Subjects--Topical Terms: --Marketing - Computer - assisted instructions

Dewey Class. No.: 658.800285 / KOT P17

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