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Success in social marketing/

Lee, Nancy R

Success in social marketing/ Nancy R. Lee and Philip Kotler - New York; Routledge, 2023. - 391p.

includes Epilogue and index

ISBN: 978-1-03-222324-7

Subjects--Topical Terms: --social marketing, consumer behavior

LC Class. No.: 658.8 LEE P23

Dewey Class. No.: 658.8 / LEE P23

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