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Strategic brand management/

Keller, Kevin Lane

Strategic brand management/ - 5th ed. - Noida, UP; Pearson education , 2020. - xxx,642p.

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ISBN: 978-93-539-4613-5

Subjects--Topical Terms: --Product Management

LC Class. No.: 658.827 / KEL P25

Dewey Class. No.: 658.827 / KEL P25

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