Integrated marketing communications: A global brand-driven approach/

Kitchen, Philip J.

Integrated marketing communications: A global brand-driven approach/ - 2nd ed. - Switzerland; Palgrave Macmillan, 2022. - x,374p.

Include Index

978-3-030-76415-9

--Marketing Communication

658.802 / KIT P21

658.802 / KIT P21

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