Integrated marketing communications: A global brand-driven approach/
Kitchen, Philip J.
Integrated marketing communications: A global brand-driven approach/ - 2nd ed. - Switzerland; Palgrave Macmillan, 2022. - x,374p.
Include Index
978-3-030-76415-9
--Marketing Communication
658.802 / KIT P21
658.802 / KIT P21
Integrated marketing communications: A global brand-driven approach/ - 2nd ed. - Switzerland; Palgrave Macmillan, 2022. - x,374p.
Include Index
978-3-030-76415-9
--Marketing Communication
658.802 / KIT P21
658.802 / KIT P21