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Advertising and promotion: an integrated marketing communication perspective

Belch, George E.

Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel - Global - New York McGraw-Hill/ Irwin 2012 - xxxv, 769

Includes bibliographical references and index

ISBN: 9780071314404

Subjects--Topical Terms:
Advertising
Advertising-Marketing

Dewey Class. No.: 659.113 / BEL P12

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