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Advertising: an IMC prespective

Murthy, S.N.

Advertising: an IMC prespective S.N. Murthy, U. Bhojanna - 2nd - New Delhi Excel Books 2010 - xiv, 458

Includes index

ISBN: 9788174468352

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.2 / MUR P10

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