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Advertising & IMC: principles and practice

Moriarty, Sandra

Advertising & IMC: principles and practice Sandra Moriarty, Nancy Mitchell, William Wells - 10th. - [S I.]; Noida Pearson Education; Pearson India Education 2016 - 669

Include index

ISBN: 9789332574144

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / MOR P16

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