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Advertising, Brands and Consumer Behaviour

S Ramesh Kumar

Advertising, Brands and Consumer Behaviour S Ramesh Kumar, Anup Krishnamurthy - Los Angeles; New Delhi Sage/Texts; Sage Pub. 2020 - xiv, 266+I7

Includes index

ISBN: 9789353883928 (PB)

Subjects--Topical Terms:
Advertising - Brand name products
Advertising - Psychological aspects

Dewey Class. No.: 659.104 / S P20

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