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Advertising: theory and practice

Batra, Rajeev

Advertising: theory and practice Rajeev Batra, John G. Myers, David A. - 5th - New Delhi Prentice-Hall 2002 - xiii,754

Includes index.

ISBN: 8120312198

Subjects--Topical Terms:
Advertising-Management

Dewey Class. No.: 659.1068 / BAT P2

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