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Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms

Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms edited by Serguei Netessine, Christopher S. Tang - Dordrecht SpringerSpringer 2009 - xxiv, 485 - International series in operations research and Management Science .

Includes bibliographical references and index

ISBN: 9780387980188

Subjects--Topical Terms:
Consumers-Attitudes
Consumption (Economics)-Marketing

Dewey Class. No.: 658.838406585 / NET P9

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