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Conceptual issues in Consumer behaviour:the Indian context

S. Ramesh Kumar

Conceptual issues in Consumer behaviour:the Indian context S.Ramesh Kumar - Delhi Pearson Education(Singapore) 2003 - xviii,323p.

Includes bibliographical references

ISBN: 812970014x

Subjects--Topical Terms:
Consumers
Customer relation,

Dewey Class. No.: 658.8342 / S P3

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