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Services Marketing: people,technology,strategy

Lovelock, Christopher

Services Marketing: people,technology,strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee - 5th - Delhi Dorling Kindersley (India) 2007 - xvi, 594

Includes Index

ISBN: 8177584502

Subjects--Topical Terms:
Customer relation
Customer service
Marketing

Dewey Class. No.: 658.812 / LOV P7

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