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Mobile marketing management : case studies from successful practices

Hua, Hongbing

Mobile marketing management : case studies from successful practices Hongbing Hua - 1st - New York Routledge 2019 - xiii, 442

Includes bibliographical references and index

ISBN: 9780429030871

Subjects--Topical Terms:
Internet marketing-Management
Mobile commerce

Dewey Class. No.: 658.8720723 / HUA P19

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