Marketing: concepts and cases (Record no. 10623)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0070600902 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | ETZ P8 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: concepts and cases |
| Statement of responsibility | Michael J. Etzel ... [etal] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata Mcgraw-Hill Pub. |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvi,735+N22+One CD-ROM |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and Index |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Sales Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Etzel,Michael J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 27936 | 658.8 ETZ P8 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD58 | ||||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 28473 | 658.8 ETZ P8 | 1 | 16/05/2023 | Deen Dayal Upadhyaya College Library | Not for loan | SD 66 | Reference | |||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 28474 | 658.8 ETZ P8 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD58 |