Marketing management: concepts, cases, challenges and trends (Record no. 10691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 97820330591 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | GOV P12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan, M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: concepts, cases, challenges and trends |
| Statement of responsibility | M. Govindarajan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xviii, 312 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - Subject | |
| Subject | Marketing -Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Shelving location | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 38140 | 658.8 GOV P12 | 2 | 16/05/2023 | Reference | Deen Dayal Upadhyaya College Library | Not for loan | SD 67 | |||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 38141 | 658.8 GOV P12 | 1 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 66 |