Strategic brand management: building measuring, and managing brand equity (Record no. 19793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00796 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527105745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231231b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDUCL |
| Transcribing agency | DDUCL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| Item number | KEL P22 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd. |
| Classification number | 658.827 |
| Item number | KEL P22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: building measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Education Services, |
| Place of publication, distribution, etc. | Noida: |
| Date of publication, distribution, etc. | 2022. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Pearson India Education Services |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXX, 642p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 501 ## - WITH NOTE | |
| With note | Strategic brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Product Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 23rd |
| Classification part | 658.827 |
| Item part | KEL P22 |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Location | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/07/2024 | 658.827 KEL P22 | 49636 | 1000.00 | 11/12/2023 | Books | 5 BC 31.3 | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 11/12/2023 | 9 | 800.00 | ||||||
| 25/11/2024 | 1 | 658.827 KEL P22 | 49637 | 1000.00 | 11/12/2023 | Books | SD 68 | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 11/12/2023 | 9 | 800.00 | 08/10/2024 |