The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns (Record no. 20462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240624160522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240513b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-26570-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDUCL |
| Transcribing agency | DDUCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.872 |
| Item number | DOD P23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dodson, Ian |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ian Dodson |
| 245 ## - TITLE STATEMENT | |
| Title | The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John Wiley |
| Place of publication, distribution, etc. | Hoboken, |
| -- | New Jersey |
| Date of publication, distribution, etc. | 2023 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Wiley |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 385 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | International marketing; |
| -- | Electronic marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Location | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/07/2024 | 658.872 DOD P23 | 50780 | 4137.25 | 08/04/2024 | Books | 4 BC 46.3 | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 08/04/2024 | 4 | 2914.33 |