Success in social marketing/ (Record no. 20974)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00669 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250203123510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250203b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-03-222324-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDUCL |
| Transcribing agency | DDUCL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 LEE P23 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.8 |
| Item number | LEE P23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy R |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Lee, Nancy R |
| 245 ## - TITLE STATEMENT | |
| Title | Success in social marketing/ |
| Statement of responsibility, etc. | Nancy R. Lee and Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2023. |
| Place of publication, distribution, etc. | New York; |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Routledge |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 391p. |
| 500 ## - GENERAL NOTE | |
| General note | includes Epilogue and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | social marketing, consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Location | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 28/01/2025 | 658.8 LEE P23 | 51581 | 3931.67 | 28/01/2025 | Books | 4 BC 46.1 | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 28/01/2025 | 3 | 3145.33 |