Strategic brand management/ (Record no. 21443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250312122713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-539-4613-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDUCL |
| Transcribing agency | DDCUL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| Item number | KEL P25 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 5th Ed. |
| Classification number | 658.827 |
| Item number | KEL P25 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson education , |
| Date of publication, distribution, etc. | 2020. |
| Place of publication, distribution, etc. | Noida, UP; |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Pearson education |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,642p. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Product Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan,vanitha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob,isaac C |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran,ambi MG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 07/03/2025 | 52328 | 1070.00 | 07/03/2025 | Books | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 07/03/2025 | 3 | 856.00 | |||||||
| 07/03/2025 | 52327 | 1070.00 | 07/03/2025 | Books | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 07/03/2025 | 3 | 856.00 | |||||||
| 07/03/2025 | 52326 | 1070.00 | 07/03/2025 | Books | Dewey Decimal Classification | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 07/03/2025 | 3 | 856.00 | 658.827 KEL P25 | Reference |