Integrated marketing communications: A global brand-driven approach/ (Record no. 21447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250311115719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250311b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-030-76415-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDUCL |
| Transcribing agency | DDUCL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.802 |
| Item number | KIT P21 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2nd |
| Classification number | 658.802 |
| Item number | KIT P21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications: A global brand-driven approach/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2022. |
| Place of publication, distribution, etc. | Switzerland; |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,374p. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tourky, Marwa E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 07/03/2025 | 658.802 KIT P21 | 52335 | 4564.59 | 07/03/2025 | Books | Dewey Decimal Classification | Reference | Deen Dayal Upadhyaya College Library | Deen Dayal Upadhyaya College Library | 07/03/2025 | 3 | 3195.21 |