Advertising and promotion: an integrated marketing communication perspective (Record no. 287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780071314404 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.113 |
| Book Number | BEL P12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communication perspective |
| Statement of responsibility | George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill/ Irwin |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxv, 769 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - Subject | |
| Subject | Advertising |
| 650 ## - Subject | |
| Subject | Advertising-Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Shelving location | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 36518 | 659.113 BEL P12 | 16/05/2023 | Reference | Deen Dayal Upadhyaya College Library | Not for loan | 4 BC 47.1 |