Advertising & IMC: principles and practice (Record no. 298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332574144 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | MOR P16 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising & IMC: principles and practice |
| Statement of responsibility | Sandra Moriarty, Nancy Mitchell, William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S I.]; Noida |
| Name of publisher, distributor, etc | Pearson Education; Pearson India Education |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 669 |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - Subject | |
| Subject | Advertising |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mitchell, Nancy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 42851 | 659.1 MOR P16 | 16/05/2023 | Deen Dayal Upadhyaya College Library | 5 BC 31.3 | |||||
| Deen Dayal Upadhyaya College Library | Books | 17/03/2025 | 42852 | 659.1 MOR P16 | 1 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 91 |