Advertising, Brands and Consumer Behaviour (Record no. 300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353883928 (PB) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.104 |
| Book Number | S P20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S Ramesh Kumar |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour |
| Statement of responsibility | S Ramesh Kumar, Anup Krishnamurthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles; New Delhi |
| Name of publisher, distributor, etc | Sage/Texts; Sage Pub. |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 266+I7 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | Advertising - Brand name products |
| 650 ## - Subject | |
| Subject | Advertising - Psychological aspects |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Krishnamurthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 47201 | 659.104 S P20 | 16/05/2023 | Deen Dayal Upadhyaya College Library | 5 BC 31.3 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 47202 | 659.104 S P20 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 91 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 47203 | 659.104 S P20 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 91 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 47204 | 659.104 S P20 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 91 |