Digital marketing excellence: planning, optimizing and integrating online marketing (Record no. 9242)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9781138191709 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Deen Dayal Upadhyaya College Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.872 |
| Book Number | CHA P18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital marketing excellence: planning, optimizing and integrating online marketing |
| Statement of responsibility | Dave Chaffey and P R Smith |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvii, 660 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - Subject | |
| Subject | Electronic Commerce |
| 650 ## - Subject | |
| Subject | Internet marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Smith, P R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 041 ## - Language | |
| Language | English |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 45961 | 658.872 CHA P18 | 16/05/2023 | Deen Dayal Upadhyaya College Library | 5 BC 31.3 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 45962 | 658.872 CHA P18 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 86 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 45963 | 658.872 CHA P18 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 86 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 45964 | 658.872 CHA P18 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 86 | |||||
| Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 45965 | 658.872 CHA P18 | 16/05/2023 | Deen Dayal Upadhyaya College Library | SD 86 |