Mobile marketing management : case studies from successful practices (Record no. 9244)
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000 -LEADER | |
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fixed length control field | 00594nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230515s9999||||xx |||||||||||||| ||und|| |
020 ## - ISBN | |
International Standard Book Number | 9780429030871 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Deen Dayal Upadhyaya College Library |
082 ## - DDC NUMBER | |
Classification number | 658.8720723 |
Book Number | HUA P19 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hua, Hongbing |
245 #0 - TITLE STATEMENT | |
Title | Mobile marketing management : case studies from successful practices |
Statement of responsibility | Hongbing Hua |
250 ## - EDITION STATEMENT | |
Edition statement | 1st |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | Routledge |
Date of publication, distribution, etc | 2019 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xiii, 442 |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index |
650 ## - Subject | |
Subject | Internet marketing-Management |
650 ## - Subject | |
Subject | Mobile commerce |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
041 ## - Language | |
Language | English |
Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Koha issues (times borrowed) | Date acquired | Shelving location | Sublocation or collection (holding branch) | Withdrawn status | Not for loan | Damaged status | Lost status | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Deen Dayal Upadhyaya College Library | Books | 26/07/2024 | 46120 | 658.8720723 HUA P19 | 16/05/2023 | Reference | Deen Dayal Upadhyaya College Library | Not for loan | 4 BC 46.3 |