Fundamentals of marketing William J. Stanton, Michad J. Elzel, Bruce J. Walker

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TextLanguage: English Series: (Mcgraw-Hill series in marketing)Publication details: New York McGraw-Hill 1994Edition: 10thDescription: xxviii,697Subject(s):

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Deen Dayal Upadhyaya College Library	658.8 STA N4 (Browse shelf(Opens below))	Available	SD 66		11175

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Previous	658.8 SHE P13 Sherlekar`s marketing management concepts and cases	658.8 SIN N7 Management: concepts and practices	658.8 STA Fundamentals of marketing	658.8 STA N4 Fundamentals of marketing	658.8 TER P1 International marketing	658.8 TER P1 International marketing	658.8 THA N3 Marketing principles and techniques, with special reference to examples of marketing in India	Next

Includes bibliographical refernces and Index

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