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Marketing: concepts and cases Michael J. Etzel ... [et al.]
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw-Hill Education 2010Edition: 14thDescription: xxvi, 880+One CD-ROMISBN: - 9780070151567
- 658.8 ETZ P10
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Deen Dayal Upadhyaya College Library Reference | 658.8 ETZ P10 (Browse shelf(Opens below)) | Not for loan | SD58 | 34984 | |
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Books
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Deen Dayal Upadhyaya College Library | 658.8 ETZ P10 (Browse shelf(Opens below)) | Available | SD58 | 34985 |
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| 658.8 CHU P13 Marketing principles and practice | 658.8 CZI P10 Marketing management | 658.8 CZI P7 Marketing management | 658.8 ETZ P10 Marketing: concepts and cases | 658.8 ETZ P8 Marketing: concepts and cases | 658.8 GOV P12 Marketing management: concepts, cases, challenges and trends | 658.8 GUP P11 Marketing of Services (text and cases |
Includes bibliographical references and index
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